The Handbook of Islamic Marketing edited by Ozlem Sandikci and Gillian Rice, published by Edward Elgar is out now.
The book offers a discussion on the intersection of Islam, consumption and marketing and lays out an agenda for future research.
The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility, and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets.
The book offers a discussion on the intersection of Islam, consumption and marketing and lays out an agenda for future research.
The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility, and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets.
