ÖZLEM SANDIKCI TÜRKDOĞAN

Thursday, June 16, 2011

Nation branding and Turkey

Branding Turkey - what are some challenges and opportunities?

Posted by Özlem Sandıkcı Türkdoğan at 10:37 AM No comments:

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About Me

Özlem Sandıkcı Türkdoğan: I teach marketing at Istanbul Sehir University School of Management and Administrative Sciences, Istanbul Turkey

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RECENT ARTICLES

Kravets, O. and Sandıkcı, Ö. (2014) “Competently Ordinary: New Middle Class Consumers in the Emerging Markets,” Journal of Marketing, 78(July), 125-140
Ertimur, B. and Sandıkcı, Ö. (2014) “Alienable Gifts: Uses and Meanings of Gold in Turkey,” Journal of Consumer Behavior, 13(3), 204-211
Coşkuner, G. and Sandıkcı, Ö. (2014) “The Aura of New Goods: How Consumers Mediate Newness,” Journal of Consumer Behavior, 13(2), 122-130

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antropologi.info is 20 years old - some (unfinished) notes and thoughts
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MARKETING THEORY Special Issue: Islamic Encounters in Consumption and Marketing

Guest editors: Özlem Sandıkcı and Aliakbar Jafari (Dec. 2013;13/4)

HANDBOOK OF ISLAMIC MARKETING

(eds.) Ozlem Sandikci and Gillian Rice

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